Having my own website (something I can only now scarcely say without adding exclamation points,) has unlocked a great deal of new tools to explore. Specifically, having an operational content platform has given me access to statistics on who is reading what, who is clicking on given buttons, and where people are coming here from. It is enthralling, and terribly addictive.
Here are some initial conclusions from the statistics page:
1) There is a weak positive correlation between the days I release new content and the days we get more views. This correlation is enhanced if we stretch the definition of “day” to include proceeding twenty-four hours, rather than the remainder of the calendar day on which the content was released. This suggests that there may, in fact, be people actually reading what I write here. How exciting!
2) Most visitors register as originating from the United States. However, the script which tracks where our referrals come from paints a far more diverse picture. This could be a bug in the monitoring software, or people accessing the site from overseas could be using proxies to hide their identities.
3) The viewership of this blog is becoming larger and more international as a function of time.
4) More referrals currently come from personal one-on-one sharing (Facebook, web forums, shared links) than stumble-upon searches.
5) Constantly interrupting one’s routine to check website statistics will quickly drive on stark raving mad, as well as suck time away from writing.
These are interesting insights, and worthy of understanding for future posts. Of course, the immediate follow-up question is: What do I do with this data? How do I leverage it into more views, more engagement, and more shares? How do I convert these insights into money of fame or prestige? The idea seems to be that if a thing is being shared, there has to be some value coming back for the sharer aside from simply contributing to public discourse.
While I will not deny that I would enjoy having money, fame, and prestige, as of now, these are not my primary goals in maintaining this blog. If I do decide, as has been suggested, to follow the route of the professional sharer, soliciting donations and selling merchandise, it would not be in pursuit of Gatsbyesque money and status, but merely so that writing and not starving may not be mutually exclusive.
It is still strange to me that I have a platform. That, in the strictest sense, my writing here is a competitor of Netflix, JK Rowling, and YouTube. I am a creator. I am a website owner. I have a tendency to think of those aforementioned entities as being on a plane unto themselves, untouchable by mere mortals (or muggles, as the case may be) such as myself. And in business terms, there is some truth to this. But in terms of defining the meaning of “artist”, “creator” and “writer” in the twenty-first century, I am already on the same side of the line as them.
I suppose the heart of the matter is that, setting aside that those entities actually have professional salaries, there is no intrinsic difference between either of us. They have platforms, and I have a platform. They have an audience with certain demographics, as do I. They receive value from the distribution of their work, and I do for mine (albeit in different forms and on different orders of magnitude).
Growing up, I had this notion that adulthood conferred with it some sort of intrinsic superiority borne of moral and cognitive righteousness, and conferred upon each and every human upon reaching adulthood. I believed that the wealthy and famous had this same distinction one step above everyone else, and that those in positions of legal authority had this same distinction above all. Most of the authority figures in my life encouraged this mindset, as it legitimized their directions and orders to me.
The hardest part of growing up for me has been realizing that this mindset simply isn’t true; that adulthood is not a summary promotion by divine right, and that now that I too am a nominal adult, that no one else can truly claim to have an inherently better understanding of the world. Different minds of differing intellectual bents can come to differing conclusions, but people in power are not inherently right merely because they are in power.
I am not a better or worse human being merely because I happen to have the passwords and payment details to this domain, any more than Elon Musk is an inherently better human for having founded Tesla and Space-X. Yes, the two of us had resources, skills, and motivation to begin both of our projects, but this is as much a coincidental confluence of circumstances as a reflection on any actual prowess. Nor are we better people because we have our respective audiences.
In this day an age, there is much talk of division of people into categories. There are the creators and the consumers. The insiders and the outsiders. The elite and the commoners. The “world of success” as we have been taught to think about it, is a self-contained, closed-loop, open only to those who are worthy, and those of us who aren’t destined to be a part of it must inevitably yield to those who are. Except this plainly isn’t true. I’m not special because I have a blog, or even because I have an audience large enough to draw demographic information. There is nothing inherent that separates me from the average man, and nothing that separates both of us from those at the very top. To claim otherwise is not only dangerous to the idea of a democratic, free-market society, but is frankly a very childish way to look at the world.
